JD Power 2018 Manufacturer Website Evaluation Study Cross-Device—Summer
2018-07-06
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COSTA MESA, Calif.: 19 July 2018 — The JD Power 2018 Manufacturer Website Evaluation Study Cross-DeviceSM—Summer is a semiannual study that measures the usefulness of automotive manufacturer websites during the process of shopping for a new vehicle by examining four key measures (in order of importance): information/content; appearance; navigation; and speed.
This year’s study finds that overall satisfaction averages 830 (on a 1,000-point scale) for the luxury segment, while the mass market segment averages 821. Land Rover (853) is the highest-ranked luxury brand and Ram (840) is the highest-ranked mass market brand.
The Manufacturer Website Evaluation Study, initially released in 1999, is based on responses from 13,406 new-vehicle shoppers who indicate they will be in the market for a new vehicle within the next 24 months. The study was fielded in May 2018.
For more information about the Manufacturer Website Evaluation Study, visit http://www.jdpower.com/resource/us-manufacturer-website-evaluation-study-cross-device.
JD Power is a global leader in consumer insights, advisory services and data and analytics. These capabilities enable JD Power to help its clients drive customer satisfaction, growth and profitability. Established in 1968, JD Power is headquartered in Costa Mesa, Calif., and has offices serving North/South America, Asia Pacific and Europe. JD Power is a portfolio company of XIO Group, a global alternative investments and private equity firm headquartered in London, and is led by its four founders: Athene Li, Joseph Pacini, Murphy Qiao and Carsten Geyer.
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