Category: AutomotiveCanada

JD Power Announces 2026 Canada ALG Residual Value Awards

2026-01-12

jillian.breska

TORONTO: 14 Jan. 2026 — The JD Power 2026 Canada ALG Residual Value Awards,℠ released today, recognize manufacturers and models with the highest residual values (RV) in their segments. RV represents the forecasted future value of a vehicle, a critical input for calculating lease payments and trade-in values. A segment-leading RV can benefit consumers and OEMs alike with advantageous lease programs and serve as an indicator of strong brand value for the manufacturer, signaling quality, desirability, and long-term demand.

Residual value is a key metric for both consumers and automakers because it reflects long-term vehicle appeal and brand stability. Brands that consistently deliver strong RVs demonstrate confidence in product durability and market strategy, which can influence residual values and customer loyalty. These awards highlight manufacturers that excel in balancing innovation with value retention, an increasingly important factor in today’s competitive automotive landscape.

“Brands that consistently retain higher RVs have a broad vehicle line-up that appeals to many customers and with that, do not over-complicate their vehicles,” said Danny Battaglia, managing director of ALG customer success at JD Power. “Additionally, pricing plays a big role here. Staying competitive in the market while maintaining their reliability and emotional appeal ensures the top brands stay at the top.”

This year’s award recipients have shown strong forecasted value in their competitive segments in the Canadian market.

For model year 2026, 13 different brands earned awards in 26 segments. The award process consists of evaluating 294 model lines through analysis of used-vehicle performance, brand outlook and product competitiveness. Eligibility for a brand award requires a manufacturer to have model entries in at least four different segments. To account for differences across trim levels, model averages are weighted based on the percentage share relative to the entire model line.

Residual Value Awards

Lexus and Toyota are the top brand-level performers for 2026. Toyota has the most model-level awards with seven. Model award recipients include:

• Toyota: Camry, Corolla, Highlander, Corolla Cross, Tundra, Tacoma and Sienna
• GMC: Yukon, Hummer EV SUT, Hummer EV SUV and Savana
• Chevrolet: Corvette, Tahoe, Silverado 3500 HD
• Lexus: NX, UX and LX
• Mercedes-Benz: AMG GT 4-Door and CLA
• Subaru: WRX, Forester and Solterra
• Cadillac: CT4 and CT5
• Acura: MDX
• Genesis: G80
• Nissan: Z
• Porsche: Taycan
• Volvo: V60 Cross Country

Numerous variables affect the forecast of the residual value of a vehicle. Examples include mileage, quality/reliability, options and feature sets and the macroeconomic environment. JD Power data and insights combined with the deep experience of ALG in residual values allows for even more accurate end-of-lease forecasting capabilities.

About JD Power
JD Power is a global leader in automotive data and analytics, and provides industry intelligence, consumer insights and advisory solutions to the automotive industry and selected non-automotive industries. JD Power leverages its extensive proprietary datasets and software capabilities combined with advanced analytics and artificial intelligence tools to help its clients optimize business performance.

JD Power was founded in 1968 and has offices in North America, Europe and Asia Pacific. To learn more about the company’s business offerings, visit JDPower.com/business.

Media Relations Contacts
Gal Wilder, NATIONAL Public Relations; Toronto; 416-602-4092, [email protected]
Joe LaMuraglia, JD Power; 714-621-6224; [email protected]

About JD Power and Advertising/Promotional Rules: www.jdpower.com/business/about-us/press-release-info

EV Purchase Consideration Holds Steady in Canada but Brand Preferences Shift Significantly, JD Power Finds

2025-05-27

jillian.breska

TORONTO: 29 May 2025 — The percentage of new-vehicle shoppers in Canada who say they are “very likely” or “somewhat likely” to consider an electric vehicle (EV) for their next purchase has held steady at 28% year over year, down a single percentage point from 2024, even as the country’s Incentives for Zero Emissions Vehicles (iZEV) rebate program has been paused, according to the JD Power 2025 Canada Electric Vehicle Consideration (EVC) Study,^SM released today.

However, the overall stability in consideration hides some significant shifts in underlying market dynamics. Nearly half (42%) of new-vehicle shoppers who overall say they are likely to consider an EV, also say that the pause in the $5,000 per vehicle incentive program would negatively affect their likelihood to shop for an EV. What’s more, in the province of Quebec where EV incentives were temporarily paused in February and March 2025, consideration declined 8 percentage points while increasing 2 percentage points in the rest of Canada. Additionally, there has been a significant shakeup in the lineup of the most frequently considered EV brands.

“Despite a great deal of volatility in the EV marketplace, overall consumer interest in EVs at a topline level is largely unchanged this year,” said JD Ney, director of the automotive practice at JD Power Canada. “What is noteworthy, though, is the reaction to the incentive landscape, and perhaps more importantly for manufacturers, the shift in consumer interest toward traditional brands. Hyundai, Kia, Toyota, Ford and Chevrolet are now the top five most-considered brands among new-vehicle shoppers who say they are ‘very likely’ or ‘somewhat likely’ to consider an EV. Tesla, which had been among the top two EV brands considered in the study for the past four years, has fallen to eighth place among likely EV shoppers—down 16 percentage points year over year—while among all other brands combined the average gain is half a percentage point.”

Following are key findings of the 2025 study:

• EV consideration steady, but still less than half that of U.S. market: The percentage of new-vehicle shoppers in Canada who say they are “very likely” or “somewhat likely” to consider an EV for their next vehicle purchase is 28%, which is down from 29% a year ago and down from 34% in 2023. In the United States,[1] by contrast, the number of shoppers who say they are either “very likely” or “somewhat likely” to consider an EV is 59% this year, unchanged from 2024.
• Shuffle in the ranks of most-considered EV brands: The top five most-considered EV brands among likely EV buyers in this year’s study are Hyundai, Kia, Toyota, Ford and Chevrolet. Tesla falls six positions to eighth place among those who say they are “very likely” or “somewhat likely” to consider an EV.
• iZEV program pause weighs on significant number of EV shoppers: When asked whether the iZEV program—which offered a $5,000 rebate on the purchase of an EV and which was indefinitely paused in January—has affected their EV purchase consideration, 42% of new-vehicle shoppers who were likely to consider an EV say it had a negative effect on their decision, while 28% said the pause was more or less neutral in terms of the effect on their decision.
• Widespread pessimism that Canada will meet 2035 vehicle emissions target: The Canadian government committed to achieve 100% zero-emission vehicle sales by 2035 for all new light-duty vehicles. The majority (75%) of new-vehicle shoppers say they are “not at all confident” or “not very confident” that the target will be achieved.

The Canada Electric Vehicle Consideration (EVC) Study is an annual industry benchmark for gauging EV shopper consideration. Study content includes overall EV consideration by geography; demographics; vehicle experience and use; lifestyle; and psychographics. It also includes model-level consideration details such as cross-shopping and “why buy” findings and analysis of reasons for EV rejection. This year’s study measured responses from 3,979 new-vehicle shoppers and was fielded in March-April 2025.

For more information about the Canada Electric Vehicle Consideration (EVC) Study, visit https://canada.jdpower.com/industries/automotive/canada-electric-vehicle-consideration-evc-study.

About JD Power
JD Power is a global leader in consumer insights, advisory services and data and analytics. A pioneer in the use of big data, artificial intelligence (AI) and algorithmic modelling capabilities to understand consumer behaviour, JD Power has been delivering incisive industry intelligence on customer interactions with brands and products for more than 50 years. The world’s leading businesses across major industries rely on JD Power to guide their customer-facing strategies.

JD Power has offices in North America, Europe and Asia Pacific. To learn more about the company’s business offerings, visit https://canada.jdpower.com/.

Media Relations Contacts
Gal Wilder, NATIONAL PR; 416-602-4092; [email protected] 
Geno Effler, JD Power; West Coast; 714-621-6224; [email protected]

About JD Power and Advertising/Promotional Rules: www.jdpower.com/business/about-us/press-release-info

¹JD Power 2025 U.S. Electric Vehicle Consideration (EVC) Study^SM

Manufacturer Discipline and Consistency Leads to High Residual Values in Canada, JD Power Finds

2025-01-14

jillian.breska

TORONTO: 15 Jan. 2025 — Vehicle manufacturers with a more balanced and consistent strategy when bringing their products to market have proven to be the leaders when evaluating model year 2025 residual values, according to the JD Power 2025 Canada ALG Residual Value Awards, announced today. These awards are the leading automotive industry standard distinguishing the vehicle models projected to hold the highest percentage of the manufacturer’s suggested retail price (MSRP) after four years for mass market vehicles and after three years for premium vehicles.

“Preeminent brands such as Toyota and Lexus have shown they can strategically make select updates or redesigns to their vehicles while retaining elements that deliver strong residual value,” said Danny Battaglia, managing director of ALG customer success at JD Power. “Additionally, these top brands’ awareness and tactical approach to pricing trim levels and powertrains also helps raise residual performance and provides long-term value for shoppers that are buying in a competitive market.”

The JD Power Canada ALG Residual Value Awards program is a vital consideration for vehicle shoppers when assessing the total cost of ownership for a particular vehicle, whether the vehicle is financed, leased or purchased with cash. This year’s award recipients have shown strong forecasted value in their competitive segments in the Canadian market.

For model year 2025, 16 different brands earned awards in 32 segments. The award process consists of evaluating 282 model lines through analysis of used-vehicle performance, brand outlook and product competitiveness. Eligibility for a brand award requires a manufacturer to have model entries in at least four different segments. To account for differences across trim levels, model averages are weighted based on percentage share relative to the entire model line.

Residual Value Awards

Lexus and Toyota are the top brand-level performers for 2025. Toyota has the most model-level awards with seven. Model award recipients include:

• Toyota: Camry, RAV4, Grand Highlander, Sequoia, 4Runner, Tundra and Sienna
• GMC: Hummer EV SUT, Hummer EV SUV, Canyon and Savana
• Cadillac: CT4, CT5 and Escalade
• Lexus: UX and NX
• Subaru: WRX and Crosstrek
• Acura: MDX
• Audi: A3
• Chevrolet: Silverado 3500 HD
• Honda: Passport
• Hyundai: Kona
• Kia: Niro EV
• Land Rover: Range Rover Sport
• Mercedes-Benz: AMG GT
• Nissan: Z
• Porsche: Panamera
• Tesla: Model 3
• Volkswagen: GTI

Numerous variables affect the actual residual value of a vehicle over a multi-year lease term. Examples include mileage, quality/reliability, options and feature sets and macroeconomic environment. Since these factors need to be considered to forecast residual values accurately, the more granularity and greater the understanding of the effect of each variable, the better-equipped manufacturers and lenders can maximize profitability. Combining JD Power insights and data with the deep experience of ALG in residual values allows for even more accurate end-of-lease forecasting capabilities.

About JD Power
JD Power is a global leader in automotive data and analytics, and provides industry intelligence, consumer insights and advisory solutions to the automotive industry and selected non-automotive industries. JD Power leverages its extensive proprietary datasets and software capabilities combined with advanced analytics and artificial intelligence tools to help its clients optimize business performance.

JD Power was founded in 1968 and has offices in North America, Europe and Asia Pacific. To learn more about the company’s business offerings, visit JDPower.com/business.

Media Relations Contacts
Gal Wilder, NATIONAL Public Relations; Toronto; 647-259-3261, [email protected]
Geno Effler, JD Power; West Coast; 714-621-6224; [email protected]

About JD Power and Advertising/Promotional Rules: www.jdpower.com/business/about-us/press-release-info

EV Purchase Consideration Cools for Second Consecutive Year in Canada, JD Power Finds

2024-05-23

jillian.breska

TORONTO: 30 May 2024 — Just 11% of new-vehicle shoppers in Canada say they are “very likely” to consider an electric vehicle (EV) for their next purchase, down 3 percentage points from 2023 and less than half of the 24% of U.S. shoppers who say they are “very likely” to consider an EV. That strong sense of resistance is the dominant theme of the JD Power 2024 Canada Electric Vehicle Consideration (EVC) Study,^SM released today, which finds that perceptions of limited driving distance per charge, high purchase price and lack of charging station availability are the biggest factors limiting EV consideration.

“Auto manufacturers are staking their futures on EVs and investing massive sums in battery manufacturing facilities in Canada, but the reality is that they are still considerably more expensive than comparable gas-powered vehicles and more education is needed to help shoppers feel comfortable making the transition,” said JD Ney, director of the automotive practice at JD Power Canada. “While tackling the affordability problem is going to take some time, the other big obstacles right now—vehicle range and lack of experience with EVs—can be mitigated by broad consumer education. However, about half of shoppers in Canada still have never been in an EV, which limits purchase consideration.”

Following are key findings of the 2024 study:

• EV consideration declines for second consecutive year: Nearly three-fourths (72%) of vehicle shoppers say they are either “very unlikely” or “somewhat unlikely” to consider an EV for their next vehicle purchase. That is up 5 percentage points from 2023 (67%) and up 18 percentage points from 2022 (53%). In the United States, by contrast, the number of consumers who say they are either “very likely” or “somewhat likely” is 58%.
• Range anxiety, purchase price and charging infrastructure are top roadblocks: Among shoppers who say they will not consider an EV for their next vehicle purchase, limited driving distance per charge is the most frequently cited obstacle to consideration (68%). It is followed by purchase price (61%) and lack of charging station availability (60%).
• Half of consumers have still never experienced an EV: Despite widespread awareness of EVs and growing efforts by manufacturers to make EV test drives available, 52% of vehicle shoppers have never been in an EV. Among those in Canada who have rented, borrowed or test driven an EV, 36% say they are “somewhat likely” or “very likely” to consider purchasing an EV.
• Provinces offering incentives show highest consideration rates: The rate of EV consideration is highest in the province of Quebec, with 40% of shoppers there indicating interest in EV ownership. This is followed by 33% of shoppers in British Columbia who say they have an interest in EV ownership.

The Canada Electric Vehicle Consideration (EVC) Study is an annual industry benchmark for gauging EV shopper consideration. Study content includes overall EV consideration by geography; demographics; vehicle experience and use; lifestyle; and psychographics. It also includes model-level consideration details such as cross-shopping and “why buy” findings and analysis of reasons for EV rejection. This year’s study measured responses from 2,976 consumers and was fielded in March-April 2024.

For more information about the Canada Electric Vehicle Consideration (EVC) Study, visit https://canada.jdpower.com/industries/automotive/canada-electric-vehicle-consideration-evc-study.

About JD Power
JD Power is a global leader in consumer insights, advisory services, and data and analytics. A pioneer in the use of big data, artificial intelligence (AI) and algorithmic modeling capabilities to understand consumer behaviour, JD Power has been delivering incisive industry intelligence on customer interactions with brands and products for more than 55 years. The world’s leading businesses across major industries rely on JD Power to guide their customer-facing strategies.

JD Power has offices in North America, Europe and Asia Pacific. To learn more about the company’s business offerings, visit JDPower.com/business.

Media Relations Contacts
Gal Wilder, NATIONAL PR; 416-602-4092; [email protected]
Geno Effler, JD Power; West Coast; 714-621-6224; [email protected]

About JD Power and Advertising/Promotional Rules: www.jdpower.com/business/about-us/press-release-info

Canada’s Auto Service Market Shrinks to Pre-Pandemic Level as Inflation Squeezes Owners’ Wallets, JD Power Finds

2023-09-05

jillian.breska

TORONTO: 7 Sept. 2023 – Canada’s auto service market is declining to a pre-pandemic level of $9.1 billion this year, down from $10.9 billion in 2022, according to the JD Power 2023 Canada Customer Service Index—Long-Term (CSI-LT) Study,^SM released today. The study, which measures usage and satisfaction of service shops for vehicles that are 4 to 12 years old, also finds that customers in Canada are paying more for maintenance and repair work than a year ago.

According to the study, the average cost per visit at a dealership is $432, up from $394 in 2022, while the average cost per visit at an independent shop is $262, an increase of $15 from a year ago.

“Inflation has certainly had an effect on automotive service,” said JD Ney, automotive practice lead at JD Power Canada. “Average spend per service visit is up year over year at both dealerships and aftermarket facilities—yet the number of service visits is down. While the pandemic caused a decline in service visits and revenue, the market has rebounded strongly. Now, we’re seeing a return to pre-pandemic levels for service on 4- to 12-year-old vehicles.”

The dealership service segment continues to expand its market share this year at the expense of the aftermarket sector, both in terms of revenue and number of service visits. Of the $9.1 billion total market revenue this year, dealerships have grown their overall share of the market to 61% in 2023 from 58% in 2022. That incremental 3 percentage points of market share translates to more than $250 million in revenue. Concurrently, dealerships also have experienced an increase in the number of average annual visits to 1.7 from 1.5 a year ago.

Following are some key findings of the 2023 study:

• Doing it right the first time: When it comes to completing service work correctly the first time, aftermarket facilities continue to outperform dealerships. Aftermarket facilities correctly complete service work the first time 95% of the time—unchanged from 2022—while dealers’ success rate is at 93%, revealing a continuing decline from 2022 (94%) and 2021 (96%).
• Drivers of dealership and aftermarket business varies: Nearly two-thirds (61%) of owners who chose a dealership over an aftermarket facility cite previous experience with the dealership as the main reason. Convenience of location (42%) and recommendation from friends and family (23%) are key motivating factors for choosing an aftermarket service facility.

Study Rankings

Lexus Dealerships and Volkswagen Dealerships rank highest in a tie in the dealership segment, each with a score of 842. This is the second consecutive year that Lexus Dealerships ranks highest. Toyota Dealerships (815) ranks third.

Jiffy Lube ranks highest in the aftermarket service segment, with a score of 818. Great Canadian Oil Change (809) ranks second.

The Canada Customer Service Index—Long-Term (CSI-LT) Study measures service usage and satisfaction among owners of vehicles that are 4 to 12 years old and analyzes the customer experience in both warranty and non-warranty service visits. Overall satisfaction is based on five factors (in order of importance): service quality (32%); vehicle pick-up (20%); service facility (17%); service initiation (16%); and service advisor (15%). The study is based on responses from 8,188 owners and was fielded from April through June 2023.

For more information about the Canada Customer Service Index—Long-Term (CSI-LT) Study, visit https://canada.jdpower.com/automotive/canada-customer-service-index-long-term-study.

About JD Power
JD Power is a global leader in consumer insights, advisory services and data and analytics. A pioneer in the use of big data, artificial intelligence (AI) and algorithmic modelling capabilities to understand consumer behaviour, JD Power has been delivering incisive industry intelligence on customer interactions with brands and products for more than 50 years. The world’s leading businesses across major industries rely on JD Power to guide their customer-facing strategies.

JD Power has offices in North America, Europe and Asia Pacific. To learn more about the company’s business offerings, visit https://canada.jdpower.com/.

Media Relations Contacts
Gal Wilder, NATIONAL Public Relations, Toronto; 647-259-3261, [email protected]
Geno Effler, JD Power; West Coast; 714-621-6224; [email protected]

About JD Power and Advertising/Promotional Rules: www.jdpower.com/business/about-us/press-release-inf

Consumers in Canada Sour on EVs as Consideration Significantly Lags U.S., JD Power Finds

2023-06-26

jillian.breska

TORONTO: 29 June 2023 — Canada’s electric vehicle (EV) holdouts are digging in their heels, with a majority (66%) saying they are either “very unlikely” or “somewhat unlikely” to consider an EV for their next vehicle purchase. That’s according to the second annual JD Power Canada Electric Vehicle Consideration (EVC) Study,^SM released today, which finds that overall EV consideration in Canada has declined 13 percentage points to 34% from 47% in 2022, and significantly lags EV consideration rates in the U.S., where 61% of consumers say they are either “very likely” or “somewhat likely” to consider purchasing an EV this year.

“Despite current legislation that is pushing hard for EV adoption, consumers in Canada are still not sold on the idea of automotive electrification. Growing concerns about affordability and infrastructure (both from charging and electrical grid perspectives), have caused a significant decline in the number of consumers who see themselves in the market for an EV anytime soon,” said JD Ney, director of the automotive practice at JD Power Canada. “Despite a lower consideration rate year over year and a widening consideration gap to automobile shoppers in the U.S., there is still a committed group—34%—of consumers in Canada who say they are likely to consider an EV in the next 24 months.”

Following are key findings of the 2023 study:

• EV consideration declines year over year: Nearly two-thirds (66%) of automobile shoppers in Canada say they are either “very unlikely” or “somewhat unlikely” to consider an EV for their next vehicle purchase. That is up 13 percentage points from 2022 (53%). In the U.S., by contrast, the number of consumers who say they are either “very likely” or “somewhat likely” to consider purchasing an EV has increased to 61% this year, up from 59% in 2022.
• Range anxiety, purchase price and charging infrastructure are top roadblocks: Among consumers in the Canadian market who say they will not consider an EV for their next vehicle purchase, limited driving distance per charge is the most frequently cited obstacle to consideration (63%). It is followed by purchase price (59%) and lack of charging station availability (55%).
• Lack of consumer exposure presents EV adoption challenges: Despite widespread awareness of EVs and growing efforts by manufacturers to make EV test drives available to consumers, 55% of vehicle shoppers have never been in an EV. Among consumers in Canada who have rented, borrowed or test driven an EV, 43% say they are “somewhat likely” or “very likely” to consider an EV.
• EV consideration varies notably by geography: The rate of EV consideration is highest in Western Canada, with 46% of consumers in British Columbia indicating interest in EV ownership. Residents of Quebec (39%) and Ontario (34%) have middling interest in EV ownership, while residents in the Atlantic Canada (26%) and Prairie (22%) regions have the least interest.

“Against this backdrop, it is going to take significant investment and close collaboration between manufacturers and lawmakers to address issues of overall affordability, capability and infrastructure before Canada can reach its national and provincial EV sales targets,” Ney said.

The Canada Electric Vehicle Consideration (EVC) Study is an annual industry benchmark for gauging EV shopper consideration. Study content includes overall EV consideration by geography; demographics; vehicle experience and use; lifestyle; and psychographics. It also includes model-level consideration details such as cross-shopping and “why buy” findings and analysis of reasons for EV rejection. This year’s study measured responses from 4,488 consumers and was fielded in April-May 2023.

For more information about the Canada Electric Vehicle Consideration (EVC) Study, visit https://canada.jdpower.com/industries/automotive/canada-electric-vehicle-consideration-evc-study.

About JD Power
JD Power is a global leader in consumer insights, advisory services and data and analytics. A pioneer in the use of big data, artificial intelligence (AI) and algorithmic modeling capabilities to understand consumer behavior, JD Power has been delivering incisive industry intelligence on customer interactions with brands and products for more than 50 years. The world’s leading businesses across major industries rely on JD Power to guide their customer-facing strategies.

JD Power has offices in North America, Europe and Asia Pacific. To learn more about the company’s business offerings, visit JDPower.com/business. The JD Power auto shopping tool can be found at JDPower.com.

Media Relations Contacts
Geno Effler, JD Power; West Coast; 714-621-6224; [email protected]
Gal Wilder, NATIONAL; 416-602-4092; [email protected]

About JD Power and Advertising/Promotional Rules: www.jdpower.com/business/about-us/press-release-info