Category: China

New-Energy Vehicle Quality Problems in China Stall, But Nearly 70% Are Design-Related, J.D. Power Finds

2026-04-01

SHANGHAI: 2 April 2026 – While the overall number of initial quality-related problems that new energy vehicle (NEV) owners experience continues to rise, the rate of growth has slowed. The overall average number of problems owners have experienced this year is 231 problems per 100 vehicles (PP100), an increase of 5 PP100 from 2025, according to the J.D. Power 2026 China New Energy Vehicle Initial Quality Study^SM (NEV-IQS), released today. A lower number of problems indicates higher quality.

 

This study, first published in China in 2019, is based on the annual JD Power U.S. Initial Quality Study^SM (IQS). The NEV-IQS measures new-vehicle quality by examining problems experienced by NEV owners in China within the first two to six months of ownership in two categories, design-related problems and defects/ malfunctions.

 

This year’s findings indicate that the industry-wide average stood at 231 PP100 in 2026, representing a slight increase of 5 PP100 from 2025. Although the overall number of quality problems continues to rise, the growth rate has slowed. Growth in defect/ malfunctions has dropped to 0%, while design-related problems account for nearly 70% of total problems.  

 

“In 2026, the PP100 for NEV in China reached 231. The industry PP100 has maintained an overall upward trend over the past six years, though the growth rate has slowed down in the last two years,” said Sean Wang, managing director of automotive product solutions division, J.D. Power China. “From the factor perspective, driven by rapid advancements in battery technology, the proportion of charging-related problems has dropped significantly. In contrast, software-related problems have deteriorated markedly. Infotainment system problems and advanced driver assistance system problems account for 14.3% and 9.5% separately. Design-related problems represent as high as 70%. Therefore, optimizing the interactive experience and accuracy of intelligent functions has become a core priority in automotive quality management. In terms of consumer, post-95 buyers account for 41% of new vehicle purchasers in 2026。 The post-00 generation takes up 9%, tripling the figure recorded in 2024. However, the PP100 reported by post-00 users reached 259, which is 12% above the industry average. Their major complaints focus on three areas: smart experience, driving performance, and charging experience.”

 

Following are some key findings of the 2026 study:

 

• Industry growth in quality problems slows: While overall industry quality problems continue to rise, the growth rate has fallen to its lowest level in recent years. Quality pain points are shifting sharply from traditional defects to experience-related issues. Design defects have become the leading quality concern, accounting for nearly 70% of problems this year and have risen for two consecutive years. Growth in malfunction problems has flattened to 0%, while the share of NEV-specific problems remains low, accounting for 9%. 

 

• Quality focus shifts: The infotainment category has the highest number of problems experienced for three consecutive years. The share of problems related to Advanced Driving Assistance System (ADAS) has increased year over year, while battery/charging-related problems have declined. Key ADAS pain points center on reverse parking assistance, with issues including frequent lens soiling; overly frequent alerts; and inaccurate performance. Cockpit experience is mixed: basic interaction issues such as unresponsive touchscreens and Bluetooth connectivity have become more prominent, while advanced functions like voice recognition and in-car navigation have improved significantly.

 

• Post-00 consumer penetration triples in three years: Post-00 consumers (those born after 2000) have become the most promising growth opportunity in the NEV market, with significantly stronger purchasing power, looser budget constraints and greater willingness to pay for premium products. Their needs have shifted from basic entry-level requirements to quality and experience. Their vehicle-buying and usage behavior shows clear patterns: they make decisions early and rely on online research, prioritizing strong visual appeal in exterior and interior design; high-impact, distinctive styling is critical; they have higher expectations for overall vehicle value, demanding “no weak links” in performance, space and charging convenience—all rated significantly more important than the industry average; they travel with pets at a much higher rate than the broader market, making pet-friendly design an important growth lever for this group; they reject “low price, low experience” models, showing high rates of problems experienced and low satisfaction across the RMB 100,000–300,000 mid-to-low price range. 

 

Highest-Ranked NEV Models

 

Models that rank highest in their respective segment are:    

 

• Small BEV: Wuling Hongguang MINI 4-Door

• Compact BEV Car: GEOME Xingyuan

• Compact BEV SUV: DEEPAL S05 BEV

• Midsize BEV Car: NIO ET5/ET5T

• Midsize BEV SUV: LUXEED R7 BEV

• Large BEV Car: Xiaomi SU7

• Large BEV SUV: Xiaomi YU7

• Premium BEV: NIO ES8

• Mass Market PHEV Car: Galaxy Xingyao 8 PHEV

• Compact PHEV/REEV SUV: Chery Fulwin T9

• Midsize PHEV SUV: WEY Lanshan PHEV

• Midsize REEV SUV: AITO M5 (REEV)

• Premium PHEV SUV: AITO M9 (REEV)

• PHEV MPV: Voyah Dreamer PHEV

 

The China New Energy Vehicle Initial Quality Study (NEV-IQS) measures new-vehicle quality by examining problems experienced by NEV owners in two segments: design-related problems and defects/ malfunctions. Specific diagnostic questions include 236 problem symptoms across 10 categories: features/ controls/ displays; exterior; interior; infotainment system; seats; driving experience; driving assistance; powertrain; battery/ charging; and climate.

 

The study this year is based on responses from 21,177 vehicle owners who purchased their NEV between May and December 2025. The study includes 137 models from 49 different brands, among which 129 models have sufficient samples. The study was fielded from November 2025 through February 2026 in 81 cities across China. 

 

J.D. Power is a global leader in consumer insights, advisory services and data and analytics. Those capabilities enable J.D. Power to help its clients drive customer satisfaction, growth and profitability. Established in 1968, J.D. Power has offices serving North America, Asia Pacific and Europe. For more information, please visit china.jdpower.com or stay connected with us on J.D. Power WeChat and Weibo.

 

Media Relations Contacts 

Wenjing Ji, J.D. Power; China; +86 21 8026 5719; [email protected]

Joe LaMuraglia, J.D. Power; USA; 001-714-621-6224; [email protected]

About J.D. Power and Advertising/Promotional Rules www.jdpower.com/business/about-us/press-release-info

 

Amid Intensifying Competition, NEV Brands Shift from Price Wars to Product Excellence to Win on Customer Value, J.D. Power Finds

2026-03-25

SHANGHAI: 26 Mar. 2026 – Amid intensifying market competition, New Energy Vehicle (NEV) manufacturers are rapidly shifting the focus of competition from price and configuration to overall product experience and customer value, aiming to win over consumers through product excellence. For NEVs, product excellence is measured as customer satisfaction with the appeal of their new vehicle in the J.D. Power 2026 China New Energy Vehicle–Automotive Performance, Execution and Layout (NEV-APEAL) Study,SM released today. The industry average satisfaction score for NEVs in China has reached 829 (on a 1,000-point scale), marking a significant increase of 23 points from 2025. 

 

The study examines NEV owners’ appeal—or emotional attachment and level of excitement—with their new vehicle within the first two to six months of ownership. The data is used extensively by NEV manufacturers to design and develop more appealing vehicles.

 

The study this year shows that by powertrain type, plug-in hybrid electric vehicles (PHEVs) have the largest improvement in NEV-APEAL scores, increasing by 29 points year over year, while battery electric vehicles (BEVs) and range-extended electric vehicles (REEVs) each improve by 21 points. Additionally, BEVs regain market share on stable pricing and stronger product performance.

 

“Compared with 2025, the NEV-APEAL score in 2026 surged by 23 points, a growth rate exceeding that of the past three years,” said Sean Wang, managing director of automotive product solutions division, J.D. Power China. “This indicates users have recognized the design innovation of China’s new energy vehicles. At the factor level, safety saw the biggest gain, up 29 points from 2025. By contrast, range satisfaction improved by 17 points, the smallest increase, while its factor weight declined noticeably. Advances in China’s NEV battery, motor and electronic control technologies have largely met consumer range expectations, making range less influential in purchase decisions. Chinese independent NEV brands continue to gain share, dominating the premium segment above ¥400,000 with 83% of sales, while driving volume below ¥200,000 through strong value. The market is becoming more segmented, with post-2000 buyers now exceeding 10% of purchases and favoring entry-level EVs as their first vehicle.”

 

Following are some key findings of the 2026 study:

 

• BEVs regain strong market share: In 2026, the BEV share of the NEV market rises to 66.9%, up from 58.5% in 2025. Despite continuous improvements in product performance, the average transaction price increases by only RMB 400, remaining highly stable. Meanwhile, the market shares for PHEVs and REEVs decline by 6.6 and 1.9 percentage points, respectively, accompanied by rising average transaction prices. Among them, PHEVs see the most significant increase (+RMB 21,400), while REEVs rise by RMB 17,200. 

 

• Emerging NEV brands achieve breakthroughs: Domestic brands continue to lead in this year’s study, with an average score of 834, while the average transaction price reaches RMB 265,600. Driven by both strong product performance and enhanced brand premium, these brands achieve simultaneous growth in sales and revenue, with revenue share reaching 40% in 2026, indicating a gradual balance between scale expansion and value creation.

 

• Post-00s consumers emerge as the most demanding NEV buyers: The study finds that satisfaction among the youngest vehicle owners averages 814, significantly below the industry average (829) and scores among these owners are lower across all evaluation factors than among owners in other age groups. Currently, 71% of post-00s car buyers concentrate in the under-200,000 RMB market, making them the main force in the economy segment. They have more frequent needs for traveling with pets and outdoor camping.

 

Highest-Ranked Models

Models that rank highest in their respective segments[1] are:             

• Small BEV: Leap Motor T03
• Compact BEV Car: Xpeng M03
• Compact BEV SUV: Aion V
• Midsize BEV Car: Xpeng P7+
• Midsize BEV SUV: Chery iCAR V23
• Large BEV Car: Xiaomi SU7
• Large BEV SUV: Xiaomi YU7
• Premium BEV: NIO ES8
• Mass Market PHEV Car: BYD Seal 06 PHEV
• Compact PHEV/REEV SUV: Haval Menglong PHEV; Lynk & Co 08 PHEV[2]
• Midsize PHEV SUV: Galaxy M9 PHEV
• Midsize REEV SUV: AITO M7 (REEV)
• Premium PHEV SUV: AITO M9 (REEV)
• PHEV MPV: WEY Gaoshan PHEV

 

The BEV MPV segment criteria for awards were not met, therefore no awards are given this year.[3]

 

The China New Energy Vehicle–Automotive Performance, Execution and Layout (NEV-APEAL) Study measures NEV owners’ emotional attachment to and level of excitement with their new vehicle across 45 attributes in 11 vehicle experience categories: exterior; setting up and starting; getting in and out; interior; performance; driving feel; keeping you safe; infotainment; driving comfort; fuel economy and driving range; and charging experience.

 

The 2026 study is based on responses from 21,512 new energy vehicle owners who purchased their vehicle between May and December 2025. The study includes 137 models from 49 different brands, among which 129 models have sufficient samples. The study was fielded from November 2025 through February 2026 in 81 cities across China. 

 

To learn more about the China New Energy Vehicle–Automotive Performance, Execution and Layout (NEV-APEAL) Study, please contact us: [email protected]

 

About J.D. Power

J.D. Power is a global leader in consumer insights, advisory services and data and analytics. Those capabilities enable J.D. Power to help its clients drive customer satisfaction, growth and profitability. Established in 1968, J.D. Power has offices serving North America, Asia Pacific and Europe. For more information, please visit china.jdpower.com or stay connected with us on J.D. Power WeChat and Weibo.

 

Media Relations Contacts 

Wenjing Ji, J.D. Power; China; +86 21 8026 5719; [email protected]

Joe LaMuraglia, J.D. Power; USA; 001-714-621-6224; [email protected]

 

About J.D. Power and Advertising/Promotional Rules www.jdpower.com/business/about-us/press-release-info

 

[1] In 2026 J.D. Power New Energy Vehicle Automotive Performance, Execution and Layout (NEV-APEAL) StudySM the number of vehicle models covered in the Large BEV segment increased from 8 in 2025 to 15, enabling further segmentation of this market by body type. Meanwhile, since the Small BEV segment covers only one SUV model, it is no longer segmented by body type. The Compact PHEV SUV segment includes only two REEV models, so it is no longer segmented by powertrain type. The PHEV MPV segment covers only two premium models, thus it is no longer segmented by price. As a result, J.D. Power new energy vehicle segments classification is reduced from 18 in 2025 to 16 in 2026. Due to the aforementioned changes, this report does not present the ranking data for the following segments in 2025: Small BEV Car, Small BEV SUV, Large BEV, Compact PHEV SUV, Compact REEV SUV, Premium PHEV MPV and Mass Market PHEV MPV segments.

[2] Criteria for segment awards: Four models must meet the required sample threshold (at least 100 samples) for inclusion in segment ranking or three models must meet the required sample threshold (at least 100 samples) to be included in segment ranking and the sales volume of these related three models must achieve at least 80% of total market share within that segment during the sampling period. At least one model within a segment and getting a sufficient sample size must perform better than its segment average. Segments above do not meet the foregoing criteria for segment awards, thus there is no award for these segments, only ranking and scores are released for reference. 

[3] Models with identical scores are sorted alphabetically.

 

Vehicle Dependability in China Declines for Second Consecutive Year, JD Power Finds 

2026-03-10

SHANGHAI: 24 Oct. 2025 – Due to an increase in design-related problems that owners experience with their vehicles in China, the number of dependability problems has risen to 197 problems per 100 vehicles (PP100) industry-wide, according to the JD Power 2025 China Vehicle Dependability StudySM (VDS), released today. Year over year, this represents an overall increase of 7 PP100, while the average score for premium brands and mass market brands are 181 PP100 and 202 PP100, respectively. A lower score indicates higher vehicle quality.

 

According to the study, problems with internal combustion engine (ICE) vehicles have continued to rise for two consecutive years, with a cumulative increase of 9% during the past three years. Among ICE vehicles, design-related problems have surged 20%, accounting for 45% of all problems, becoming the main driver of long-term quality deterioration. Meanwhile, malfunction-related problems have increased 2.8 PP100 from 2024, revealing a dual imbalance between design optimization at the source and component reliability management across the industry.

 

The study, now in its 16thyear, measures the number of problems experienced per 100 vehicles during the past six months by owners of 13- to 48-month-old vehicles. The study covers 177 specific problems grouped into nine major vehicle categories: exterior; interior; driving experience; features/controls/displays (FCD); infotainment; climate; seats; powertrain; and driving assistance.

 

“The industry performance of the Initial Quality Study and Vehicle Dependability Study has been on a steady decline the past two years,” said Elvis Yang, general manager of the auto product practice at JD Power China. “Notably, VDS quality issues now emerge earlier within 1-2 years of ownership, and this should be a wake-up call for all stakeholders. Long-term reliability, durability and big data validation were once ICE vehicles’ core edges over NEVs. Yet under dual pressures of faster electrification and price cuts, how ICE makers maintain quality has become critical.”

 

Following are additional findings of the 2025 study:

 

• Long-term quality declines: Among ICE vehicle owners’ long-term complaints, noise/vibration issues (+6.6 PP100) and ease-of-use problems (+2.3 PP100) have increased most significantly year over year. Together, smart feature malfunctions and noise, vibration and harshness (NVH) problems account for more than 75% of the increase in the top 10 deteriorating problem areas. The former includes failures in voice recognition, infotainment systems and driver assistance functions, while the latter involves tire noise, wind noise and rattling in windows and suspension. This trend indicates that the rushed rollout of smart technologies, combined with cost-cutting in traditional craftsmanship, has created a dual pressure that poses a major challenge to long-term quality management for ICE vehicles.

 

• Durability crisis deepens: Feedback from owners of ICE vehicles with 1- to 2-year ownership periods shows that long-term quality has declined for three consecutive years—now 195 PP100 from 168 PP100 in 2023. By problem category, infotainment systems and seats have declined the most during the past three years, with problems increasing by 8.9 PP100 and 5.4 PP100. Meanwhile, as ownership periods lengthen, international brands and premium brands show growing long-term quality advantages. Over the past three years, domestic brands have seen steady rises in average new-car prices, narrowing the gap with mainstream internationals and boosting their premium power. Yet their quality complaints (exterior, driving experience, infotainment, powertrains) worsen sharply as ownership extends.

 

• Conflict between R&D validation and cost reduction: Across brand segments, design-related problems have surged markedly. Domestic brands have seen design-related problems climb to 102 PP100 this year from 84 PP100 in 2023. Premium brands had an even sharper rise to 84 PP100 from 66 PP100 as aggressive price competition eroded product premium due to mounting design flaws. International brands have increased by 12 PP100 over two years. Notably, the rate of increase in design-related problems has exceeded that of malfunction-related problems across all brand segments, revealing a widening gap between inadequate R&D validation systems and mounting cost pressures—now emerging as a systemic risk to overall quality stability.

 

Highest-Ranked Brands and Models 

Land Rover ranks highest in vehicle dependability among premium brands with 157 PP100. Porsche (165 PP100) ranks second and BMW (166 PP100) ranks third.

FAW Toyota is the highest-ranked mass market brand with 156 PP100. GAC Toyota (158 PP100) ranks second and Changan Ford (172 PP100) ranks third.

Chery is the highest-ranked Chinese domestic brand with 188 PP100. FAW Hongqi (192 PP100) ranks second and Geely (200 PP100) ranks third.

 

In the 2025 study, 20 models from 14 brands are eligible for awards across 18 segments.[1]

• Audi models ranking highest in their respective segment: Audi A3 and Audi Q3.
• Chery models ranking highest in their respective segment: Chery Arrizo 5 and Chery Tiggo 8 Pro.
• Changan Ford models ranking highest in their respective segment: Ford Edge/Edge L and Ford Mondeo.
• GAC Honda models ranking highest in their respective segment: Honda Odyssey and Honda Vezel.
• Porsche models ranking highest in their respective segment: Porsche Cayenne and Porsche Macan.
• SAIC Volkswagen models ranking highest in their respective segment: Volkswagen Lamando/Lamando L and Volkswagen Passat.

 

Other models that rank highest in their respective segment are BMW 5 Series; Geely Boyue COOL; GAC Trumpchi GS3 Yingsu; Land Rover Discovery Sport; Nissan Sylphy Classic; Toyota Corolla; Toyota Wildlander and Wuling Hongguang S.

 

The 2025 China Vehicle Dependability Study (VDS) is based on responses from 22,941 vehicle owners who purchased their vehicle between February 2021 and June 2024. The study includes 169 models from 38 different brands, of which 166 models met the minimum sample size requirement, and was fielded from February through July 2025 in 81 major cities across China.

 

To learn more about the China Vehicle Dependability Study (VDS), please contact us: [email protected]

 

About JD Power

JD Power is a global leader in consumer insights, advisory services and data and analytics. Those capabilities enable JD Power to help its clients drive customer satisfaction, growth and profitability. Established in 1968, JD Power has offices serving North America, Asia Pacific and Europe. For more information, please visit china.jdpower.com or stay connected with us on JD Power WeChat and Weibo.

 

Media Relations Contacts 

Wenjing Ji, JD Power; China; +86 21 8026 5719; [email protected]

Joe LaMuraglia, JD Power; USA; 001-714-621-6224; [email protected]

 

About JD Power and Advertising/Promotional Rules www.jdpower.com/business/about-us/press-release-info

 

[1] Brands listed in alphabetical order.

 

After-Sales Vehicle Service Satisfaction Significantly Increases for Second Consecutive Year, JD Power Finds

2026-03-10

SHANGHAI: 19 Sept. 2025 — Customer satisfaction with after-sales service in China has significantly improved during the past two years as automakers strive to improve service experiences and address market competition. Overall customer service satisfaction has improved year over year by 16 points to 789 (on a 1,000-point scale), according to the JD Power 2025 China Customer Service Index (CSI) Study,SM released today. While satisfaction among owners of premium vehicles has increased 2 points to 798, scores for mass market vehicles (786) and Chinese domestic vehicles (788) have notably increased by 19 points and 23 points, respectively, narrowing the gap between segments.

 

The China Customer Service Index (CSI) Study, now in its 25th year, measures satisfaction with after-sales service at authorized dealers in the past 12 months among owners of one- to four-year-old vehicles. 

 

Overall scores across vehicle segments have shown significant year-over-year growth for two consecutive years, reflecting automakers’ commitment to strengthening customer loyalty by enhancing service experiences, differentiating their brands in a fiercely competitive market, and capitalizing on emerging growth opportunities. Of the six factors measured in the study, service facility has seen the highest increase, improving 18 points from 2024. Continuous investment in upgrading the service facilities and improving service environments has enhanced the customer experience throughout the after-sales service process.

 

“The after-sales service experience in the automotive industry is undergoing profound evolution,” said Ann Xie, general manager of the digital retail consulting practice at JD Power China. “The core of after-sales service for internal combustion engine [ICE] vehicles lies in building a trustworthy and emotional connection for customers through tangible, high-quality offline facilities and professional service teams. However, the Chinese automotive market is now being reshaped by new energy vehicle manufacturers,​​ who have taken the lead in focusing their service on efficient and transparent digital processes, an anxiety-free energy replenishment ecosystem, and innovative customer benefits. This shift marks the industry’s evolution from providing passive service to proactive customer operation. In the future, the Chinese automotive market will deeply integrate the advantages of these two types of experiences and lead the way in delivering high-end service experiences through a more human-centered digital approach.”

 

Following are additional findings of the 2025 study:

 

• After-sales service for ICE vehicles leads NEVs in professionalism: The traditional service system for ICE vehicles has been built on standardized procedures, stable service teams and a comprehensive spare parts supply chain, all of which demonstrate a high level of professionalism. Whether it’s the speed of repair, the first-time fix rate or consistency in delivery quality, service for ICE vehicles provides reliable performance, constantly reinforcing the perception of dependability in customers’ minds.

   

• Female customers seek a sense of control, respect and attention to details: Female vehicle owners have distinct needs during after-sales interactions. They place great emphasis on process transparency, access to sufficient information and being respected by service advisors. The details of the transaction, including showing the replaced old parts and the staff patiently explaining cost breakdowns, can directly influence their establishment of trust. Transparent, clear and meticulous communication not only helps female customers build the certainty of being respected but also serves as a key driver for boosting satisfaction and positive word-of-mouth recommendations.

   

• Independent after-sales channels are emerging as a key choice for customers: A growing number of customers are turning to independent service channels for future service after their vehicle’s warranty period expires. What drives them are not only cost advantages or convenience, but more importantly, many independent workshops can now deliver service quality on par with 4S dealerships, along with direct and flexible communication experiences. Direct engagement channels such as WeChat and exclusive membership systems are continuously building user loyalty. They have gradually moved beyond being alternative options to become service providers that stand alongside the dealerships, and in many cases offer a more human-centered experience.

 

 

Study Rankings

Land Rover ranks highest in customer service satisfaction among premium brands with a score of 809. Mercedes-Benz ranks second with a score of 808.Cadillac ranks third with a score of 804.

Chery andGAC Honda rank highest in a tie in customer service satisfaction among mass market brands, each with a score of 808. Chery also ranks highest among Chinese domestic brands with a score of 808. Geely ranks second among Chinese domestic brands and ranks third among mass market brands, each with a score of 801. GAC Trumpchi ranks third among Chinese domestic brands with a score of 799.

 

The China Customer Service Index (CSI) Study measures customer satisfaction based on six factors (in order of importance): service facility (21%); service team (18%); welcome and diagnostic (18%); service value (16%); service quality (15%); and reservation (12%).[1]

 

The 2025 study is based on responses from 22,867 vehicle owners of 38 automotive brands in 81 major cities who purchased their new internal combustion engine (ICE) vehicle between February 2021 and June 2024. The study was fielded from February through July 2025.

 

To learn more about the China Customer Service Index (CSI) Study, please contact [email protected]

 

JD Power is a global leader in consumer insights, advisory services and data and analytics. Those capabilities enable JD Power to help its clients drive customer satisfaction, growth and profitability. Established in 1968, JD Power has offices serving North America, Asia Pacific and Europe. For more information, please visit china.jdpower.com or stay connected with us on JD Power WeChat and Weibo.

 

Media Relations Contacts 

Wenjing Ji, JD Power; China; +86 21 5116 9131; [email protected]

Joe LaMuraglia, JD Power; USA; 001-714-621-6224; [email protected]

 

About JD Power and Advertising/Promotional Rules www.jdpower.com/business/about-us/press-release-info

 

[1] The weights are presented in rounded form, and the actual calculation is based on decimal places.

 

Owner-Reported Problems Point to Lower New-Vehicle Quality as Price Competition Intensifies, JD Power Finds

2026-03-10

SHANGHAI: 28 Aug. 2025 – Overall new-vehicle quality in China has declined from 2024 by a notable increase of 17 problems per 100 vehicles (PP100) to 229 PP100, according to the JD Power 2025 China Initial Quality StudySM (IQS), released today. As price competition increases, the reported quality of internal combustion engine (ICE) vehicles has deteriorated across all three brand segments. Domestic brands and mass market brands have each increased by 18 PP100, while premium brands have risen by 13 PP100, suggesting that cost pressure under fierce competition may be directly impacting quality control and delivery performance.

 

While internal combustion engine (ICE) vehicles have shown significant improvement in product appeal,[1] quality problems have continued to climb for a second consecutive year, highlighting a widening gap between enhanced product experience and owner-perceived quality.

 

The study, now in its 26th year, measures initial vehicle quality by examining problems experienced by new-vehicle owners within the first two to six months of ownership. Overall initial quality is determined by problems per 100 vehicles, with a lower number of problems indicating higher quality. 

 

The 2025 study finds that both design-related problems and manufacturer-related problems have risen sharply, up by 9.0 PP100 and 8.8 PP100, respectively, from 2024. The study also reveals that the accelerating push toward intelligent features has introduced new quality risks. As ICE vehicles undergo rapid iterations of intelligent functions, problems involving infotainment systems, seating and driver-assistance technologies are climbing. Among the nine major problem categories measured in the study, all except powertrain have increased in PP100 compared with 2024. Infotainment (+5.2 PP100), seats (+3.3 PP100) and driver assistance (+1.8 PP100) are the most notable. Infotainment problems are highly concentrated, with owners citing poor human vs. machine interface design (voice recognition, touch control logic) and hardware limitations (screen responsiveness, Bluetooth connectivity), which significantly disrupt the continuity of frequently used functions.

 

“Against the backdrop of multiple competitive pressures in terms of industry technology, configurations and pricing, the IQS performance of traditional fuel-powered vehicles has sustained a pronounced year-over-year decline,” said Elvis Yang, general manager of auto product practice at JD Power China. “How to maintain market share and enhance perceived quality amid the new energy transformation is a key issue that ICE vehicle manufacturers  must solve in the next few years. At present, the top priority is to optimize the in-vehicle experience of technological configurations, focus on users’ high-frequency scenarios and make efforts to solve issues with strong user perception such as misidentification and slow response. Meanwhile, as the user structure and demand preferences of ICE vehicle owners change, automakers need to re-examine the user experience indicator system and quality risk control strategies and effectively put user-centric quality management at the forefront.”

 

Following are key findings of the 2025 study:

 

• Core design and engineering issues escalate: Problems related to functional design usability, NVH (noise, vibration, harshness) engineering and failures of key components have risen significantly. This reflects shortcomings in aligning R&D with user scenarios as well as reduced efficiency in supply chain collaboration. Compared with 2024, the areas with highest PP100 deterioration include uncomfortable seatbelts (+1.4 PP100); excessive fan/blower noise (+1.1 PP100); and voice recognition systems that are difficult to use (+0.9 PP100).

 

• Hybrid vehicles demonstrate competitive advantage: Both premium and mass market brands continue to expand their hybrid portfolios, with lower prices further accelerating market penetration. In 2025, hybrid models (including hybrid electric vehicles (HEVs) and 48V mild hybrids) account for 18% of fuel vehicle sales, up from 14% in 2024. Premium brands constitute 50% of this volume, while mass market brands account for 47%. At the same time, the average transaction price of hybrids has fallen to RMB 331,000 from RMB 390,000, a 15% year-over-year decline. Compared with conventional gasoline vehicles, hybrids deliver superior initial quality and product design. With consistent reliability and an enhanced user experience, hybrid vehicles are emerging as a differentiated advantage and are poised to become a strategic pathway for fuel vehicles to compete against new energy vehicles.

 

Study Rankings

Land Rover ranks highest in initial quality among premium brands with 208 PP100, followed by Porsche (213 PP100) and Cadillac (218 PP100).

GAC Honda (208 PP100) ranks highest in initial quality among mass market brands. Dongfeng Honda (209 PP100) ranks second. GAC Toyota and SAIC Volkswagen rank third in a tie, each with 219 PP100.

Chery (220 PP100) ranks highest in initial quality among Chinese domestic brands. GAC Trumpchi (221 PP100) ranks second. CHANGAN and Geely rank third in a tie, each with 222 PP100.

 

Across 18 segments in the 2025 study, 18 models receive awards. 

• GAC Honda models ranking highest in their respective segment are Honda Accord and Honda Odyssey.
• Geely models ranking highest in their respective segment are Geely Binyue and Geely Boyue.
• SAIC Volkswagen models ranking highest in their respective segment areVolkswagen Lamando L and Volkswagen Lavida. 

Other models ranking highest in their respective segment are Cadillac XT5; Changan CS75; Chery Tiggo 9; Land Rover Range Rover; Lexus NX; Mercedes-Benz A-Class; MG 5; Toyota Crown Kluger; Toyota Frontlander; Volkswagen Bora; Volvo S90; and Wuling Jiachen.

 

The China Initial Quality Study (IQS) measures new-vehicle quality by examining problems in two segments: design-related problems and defects/ malfunctions. Specific diagnostic questions include 218 problem symptoms across nine categories: features/ controls/ displays; exterior; interior; infotainment system; seats; driving experience; driving assistance; powertrain; and climate. 

 

The 2025 study is based on responses from 19,913 owners who purchased their vehicle between July 2024 and March 2025. The study includes 148 models and 39 different brands; among them, 143 models and 38 brands achieved sufficient samples. The study was fielded from January through May 2025 in 81 major cities across China.

 

JD Power is a global leader in consumer insights, advisory services and data and analytics. Those capabilities enable JD Power to help its clients drive customer satisfaction, growth and profitability. Established in 1968, JD Power has offices serving North America, Asia Pacific and Europe. For more information, please visit china.jdpower.com or stay connected with us on JD Power WeChat and Weibo.

 

Media Relations Contacts 

Wenjing Ji, JD Power; China; +86 21 8026 5719; [email protected]

Geno Effler, JD Power; USA; 001-714-621-6224; [email protected]

 

About JD Power and Advertising/Promotional Rules www.jdpower.com/business/about-us/press-release-info

 

[1] Source: JD Power 2025 China Automotive Performance, Execution and Layout (APEAL) StudySM .The study measures owners’ emotional attachment to and level of excitement with their new vehicle across 37 attributes in 10 vehicle experience groups: exterior; setting up and starting; getting in and out; interior; performance; driving feel; keeping your safe; infotainment; driving comfort; and fuel economy.

 

APEAL Scores Rise Sharply, with Chinese Domestic Brands Showing Strong Gains, JD Power Finds

2026-03-10

SHANGHAI: 14 Aug. 2025 – New-vehicle owner experience satisfaction has risen a significant 14 points to 751 (on a 1,000-point scale) from 2024, according to the JD Power 2025 China Automotive Performance, Execution and Layout (APEAL) Study,SM released today. This marks the largest year-over-year improvement since the study was redesigned in 2020. This notable increase in APEAL satisfaction is primarily driven by vehicle experience improvements in fuel economy (+17 points); getting in and out (+13); exterior (+12); interior (+12); and setting up and starting (+12).

 

At brand level, there are significant gains in score among domestic brands in the internal combustion engine (ICE) vehicle market, reaching an overall APEAL satisfaction score of 745, an increase of 32 points from 2024. Mass market brands provide an additional 11-point increase to the overall industry brand-level uplift. Meanwhile, the score for premium brands has dropped for the first time in five years, declining by 5 points to 766. As a result, the gap between premium brands, mass market brands, and domestic brands has narrowed significantly. The gap between mass market and domestic brands has declined to just 2 points in 2025 from 23 points in 2024, reflecting a major shift in competitive dynamics.

 

The study, now in its 23rdyear, examines ICE vehicle owners’ assessments of their new-vehicle experience within the first two to six months of ownership, specifically what appeals most to them based on their emotional attachment to and level of excitement with their new vehicle. The resulting data is used extensively by manufacturers to help them design and develop more appealing models. 

 

“The industry’s sharpest score increase in five years shows that ICE vehicles still hold strong competitiveness in the face of surging new energy vehicle (NEV) adoption—and even greater potential for improvement,” said Elvis Yang, general manager of auto product practice at JD Power China. “In particular, the leap in product appeal for domestic brands stands out. With better fuel economy, more attractive designs, and prices that are more competitive than comparable NEV models, ICE vehicles continue to offer compelling value to consumers. As the market becomes increasingly segmented, both ICE and NEV models will become better aligned with the needs of different customer groups, ensuring every consumer can find a suitable option. At the same time, ICE vehicle automakers must improve their smart technology experience such as the smooth operation and reliability of voice assistance. A vibrant market relies on diverse competition, and innovation thrives in such an environment. JD Power looks forward to seeing automakers continue to introduce more exciting and appealing products.”

 

Following are key findings of the 2025 study:

 

• Scores for power performance and fuel consumption have improved: Customer satisfaction with fuel economy has increased 17 points in 2025, making it one of the key contributors to overall satisfaction growth year over year. Satisfaction with overall power performance has also risen, suggesting an improvement in the driving experience. This dual progress reflects engine technology advancements in both efficiency and performance. 

 

• Smart features catching up, but user experience lags: ICE brands are quickly narrowing the gap with NEVs in terms of smart technologies. Advanced hardware such as intelligent driving and voice interaction is also becoming widespread. However, hardware adoption alone has not led to corresponding improvements in user experience, particularly with in-vehicle infotainment systems. Owners report lagging response times, complex startup processes, and lack of interface smoothness. This has resulted in a disconnect between feature availability and usability—what some call a “specs-rich but experience-poor” dilemma. Moving forward, improvements in system optimization and interaction design will be critical in shaping consumer perception of ICEV smart technology.

 

• ICE SUVs excel in high-intensity and multi-scenario usage: While new energy SUVs are well-suited for urban commuting, ICE SUVs still dominate in high-intensity and diverse-use scenarios. For instance, 35% of ICE SUV owners report using their vehicle for off-road purposes at least once per month, compared to 28% of new energy SUV owners. In addition, annual mileage among ICE SUV owners is more than 13% higher than among new energy SUV owners. These owners rely heavily on core ICE SUV attributes such as long range, instant refueling, and strong load capacity, which are not yet fully matched by most NEV offerings. 

 

Study Rankings

Land Rover ranks highest among premium brands with a score of 817. Porsche (794) ranks second, and Cadillac (779) and Lexus (779) rank third in a tie.

FAW-Volkswagen ranks highest among mass market brands with a score of 773. Chery (760) ranks second, and GAC Honda (758) and Geely (758) rank third in a tie. 

Chery ranks highest among Chinese domestic brands with a score of 760. Geely (758) ranks second and Haval (756) ranks third. 

 

The segment-level APEAL awards by brand are: Chery Tiggo 7 Plus; Chery Tiggo 8 Plus; Volkswagen Bora; Volkswagen Magotan; GAC Trumpchi GS3 Yingsu; GAC Trumpchi GS8; Volkswagen Lamando L; and Volkswagen Tiguan L.

Other models that rank highest in their respective segment are Audi Q3; BMW 3 Series; Buick All New GL8; Changan CS75; Geely Emgrand; Land Rover Range Rover; Lexus RX; Mercedes-Benz E-Class; Toyota Levin; and Wuling Hongguang S.

 

The China Automotive Performance, Execution and Layout (APEAL) Study measures owners’ emotional attachment to and level of excitement with their new vehicle across 37 attributes in 10 vehicle experience groups: exterior; setting up and starting; getting in and out; interior; performance; driving feel; keeping your safe; infotainment; driving comfort; and fuel economy.

 

The 2025 study is based on responses from20,226 owners of gas-powered vehicles who purchased their new vehicle between July 2024 and March 2025. The study includes 148 models and 39 different brands, among them, 143 models and 38 brands achieved sufficient samples. The study was fielded from January through May 2025 in 81 major cities across China. 

 

JD Power is a global leader in consumer insights, advisory services and data and analytics. Those capabilities enable JD Power to help its clients drive customer satisfaction, growth and profitability. Established in 1968, JD Power has offices serving North America, Asia Pacific and Europe. For more information, please visit china.jdpower.com or stay connected with us on JD Power WeChat and Weibo.

 

Media Relations Contacts 

Wenjing Ji, JD Power; China; +86 21 8026 5719; [email protected]

Geno Effler, JD Power; USA; 001-714-621-6224; [email protected]

 

About JD Power and Advertising/Promotional Rules www.jdpower.com/business/about-us/press-release-info

 

Automotive Tech Experience Index in China Reaches New High as Advanced Vehicle Feature Penetration Soars, JD Power Finds

2026-03-10

SHANGHAI: 31 July 2025 – Scores for new-vehicle owners’ perceptions of 32 advanced technologies and eight basic technologies when first introduced to the market has reached a record high of 588 (on a 1,000-point scale) in 2025, an increase of 38 points from 2024, according to the JD Power 2025 China Tech Experience Index (TXI) Study,SM released today. This notable score not only reflects a significant leap in consumer acceptance and satisfaction with automotive technologies but also signals a positive shift in the industry’s ability to align technological innovations with real-world user needs.

 

The study, now in its sixth year, measures the TXI Innovation Index—which consists of the Technology Execution Index[1] and Market Depth Index,[2] both of which are equally weighted—to determine how effectively each automotive brand brings technologies to market. The indices combine the level of adoption of new technologies for each brand with excellence in execution. In addition, the Execution Index examines how much owners like the technologies and how many problems they experience while using them. 

 

The Market Depth Index score has reached a record high at 275 in 2025, an increase of 80 points from 2024. In the index’s product category, the new energy vehicle (NEV) segment continues to lead the way in intelligent innovation, supported by a notable year-over-year 86-point surge to 339 from 2024. From a brand perspective, however, the industry is witnessing intensified polarization. On one hand, Chinese domestic brands are accelerating iteration cycles and responding quickly to user needs, leading to fierce internal competition around intelligent features. On the other, international brands are taking a more measured approach, prioritizing technical maturity and system stability over rapid rollouts.

 

“The continued rise of the TXI score this year marks a turning point in China’s automotive intelligence development,” said Elvis Yang, general manager of auto product practice at JD Power China. “We are now entering the second phase, which presents three key characteristics. Initially, for the first time, the growth rate of problems users experience with tech features has outpaced the growth in perceived feature installations—reaching an average of 10.7 problems per 100 (PP100) for each advanced feature. This suggests that vehicle owners are no longer paying for feature quantity, but instead expecting a better experience. Secondly, cockpit features and user interface design are becoming increasingly homogenized, while advanced driver assistance systems (ADAS) are at a pivotal inflection point. User awareness and attentiveness to these features have risen significantly. Moving forward, enhancing trust and safety while evolving toward human-like ADAS experiences will be key to accelerating mainstream adoption. Lastly, AI capabilities are emerging as the next competitive frontier for intelligent cockpits. Users now expect more than just basic voice commands or vehicle control. The market is eager for ‘killer apps’ in specific usage scenarios. The era of Automotive Intelligence 2.0 is officially underway.”

 

Following are some key findings of the 2025 study:

 

• Smart features are crossing the “adoption chasm”: Vehicle owner awareness of intelligent features continues to rise, reaching an average of 6.9 perceived features in 2025—which marks the fourth consecutive year of growth. Owner awareness of ADAS and safety-related technologies has increased significantly, with many features now shifting into the “early majority” mainstream segment. Notably, safety protection and post-exit assistance functionalities have surpassed the adoption threshold, underscoring safety as a core owner concern. Remote smart parking has officially entered the “majority” category, signaling that assisted driving technologies are gaining traction among broader user groups.

   

• Ease of use emerges as a pain point: While overall intelligence levels are improving, the complexity of quality issues is increasing. In 2025, industry-wide problems owners have experienced have risen by 34.8 PP100 year over year, with usability concerns taking center stage. In intelligent cockpit features, issues related to “difficulty to understand or operate” account for 36% of problems, while malfunction-related issues have declined significantly—indicating that vehicle owners now expect vehicles to be not only functional but also user-friendly. Accuracy in recognition and comprehension remains a major pain point in the instance of voice assistants. Owners indicate they have higher expectations for AI to truly enhance interaction efficiency in the future. 

 

• Safety takes center stage in smart experience: Among in-vehicle tech features, demand remains strong for convenience functions such as digital keys and control apps. Additionally, vehicle safety has become a fast-rising vehicle owner priority. In 2025, safety-related functions—such as post-exit assistance, driver monitoring, safety protection and proactive alerts—have both high usage frequency and high repurchase intent. This reflects the growing demand for everyday safety assurance in real-world driving scenarios.

 

Highest-Ranked Brands

Mercedes-Benz ranks highest among premium internal combustion engine (ICE) models with a score of 622, followed by Lincoln (596) and Land Rover (593). 

NIO (714) ranks highest among premium new-energy vehicles (NEVs), followed by Denza (711) and Voyah (693). 

Lynk & Co ranks highest among mass market ICE models with a score of 615, followed by GAC Trumpchi (605) and CHANGAN (589). 

ZEEKR ranks highest among mass market NEVs with a score of 716, followed by Li Auto (710), AITO and Xiaomi rank third in a tie with a score of 706.

 

Advanced Technology Award Recipients

The China Tech Experience Index (TXI) Study analyzes 40 automotive technologies, which are divided into two categories: smart driving; smart cockpit. Only the 32 technologies classified as advanced are award eligible.

In Smart Driving Category: 

• BMW X5 is the premium ICE model that receives the award for active parking assistance.
• NIO EC6 is the premium NEV model that receives the award for OEM-installed trip recorder/dash camera.
• Changan CS75 Plus is the mass market ICE model that receives the award for OEM-installed trip recorder/dash camera.
• Galaxy E5 is the mass market NEV model that receives the award for intelligent exterior lighting.

In Smart Cockpit Category: 

• BMW X5 is the premium ICE model that receives the award for built-in online navigation system.
• NIO ET5/ET5T is the premium NEV model that receives the award for vehicle safety active alert.
• Jetour X70 Plus is the mass market ICE model that receives the award for built-in online navigation system.
• BYD Yuan Plus is the mass market NEV model that receives the award for phone-based digital key.

 

The China Tech Experience Index (TXI) Study, which complements the JD Power China Initial Quality StudySM (IQS) and JD Power China Automotive Performance, Execution and Layout (APEAL) Study,SM is used extensively by automakers and suppliers worldwide to provide an overview of how vehicle owners in China perceive the advanced technology features in their new vehicle and to help the industry address any problematic areas before the technologies are made widely available across automotive portfolios, thus improving the future owner experience. 

 

The 2025 study, which includes 139 ICE models from 35 brands and 115 NEV models from 45 brands, is based on responses from 19,135 ICE vehicle owners who purchased their vehicle between July 2024 and March 2025, as well as 19,617 NEV owners who purchased their vehicle between July 2024 and January 2025. The study for ICE vehicle owners was fielded from January through May 2025 and the study for NEV vehicle owners was fielded from January through March 2025 in 81 major cities across China.

 

JD Power is a global leader in consumer insights, advisory services and data and analytics. Those capabilities enable JD Power to help its clients drive customer satisfaction, growth and profitability. Established in 1968, JD Power has offices serving North America, Asia Pacific and Europe. For more information, please visit china.jdpower.com or stay connected with us on JD Power WeChat and Weibo.

 

Media Relations Contacts 

Wenjing Ji, JD Power; China; +86 21 8026 5719; [email protected]

Geno Effler, JD Power; USA; 001-714-621-6224; [email protected]

 

About JD Power and Advertising/Promotional Rules www.jdpower.com/business/about-us/press-release-info
 

[1] The Technology Execution Index is formulated from respondents’ overall experience and the total problems experienced with the advanced technologies they have and use. The index weights are derived from survey responses using multivariate linear regression. As a result, the index weights could differ by study market or study year.

[2] The Market Depth Index is a measurement of the penetration level of advanced technologies. The calculation encompasses the level of equipment penetration and usage of advanced technologies.

 

Auto Industry Sales Satisfaction Declines for the First Time inx Eight Years, JD Power Finds

2026-03-10

SHANGHAI: 24 Jul. 2025 – Overall customer satisfaction with the purchase experience among internal combustion engine (ICE) vehicle buyers has declined for the first time since 2017 with an industry-wide satisfaction score of 758 (on a 1,000-point scale), down 3 points from 2024, according to the JD Power 2025 China Sales Satisfaction Index (SSI) Study,^SM released today. Furthermore, premium and mass market brands score 762 and 757 points, respectively, declining 5 and 2 points year over year. The gap between the two segments has further narrowed to 5 points in 2025 from 8 points in 2024.

 

The study measures customer satisfaction with the purchase experience among new-vehicle buyers and rejectors, defined as those who seriously consider a brand but ultimately purchase another brand. 

 

The study finds that the online shopping experience scores the lowest among all factors (780 for premium and 782 for mass market brands). Meanwhile, satisfaction among rejectors drops. The average satisfaction score among rejectors has decreased 24 points, compared with a 5-point drop a year ago. Among rejectors of mass market brands, the decline is 26 points. Compared with 2024, the largest declines in satisfaction among rejectors are seen in the communication before visit and reception factors (down 23 and 24 points, respectively, for premium brands and 32 points each, respectively, for mass market brands).

 

“Traditional sales service models are being restructured as vehicle shoppers gain more access to information on brand APPs, automotive media and community application. All these channels accelerate their decision-making processes” said Ann Xie, general manager of the digital retail consulting practice at JD Power China. “Brands and dealerships need to reconstruct a seamless end-to-end service experience that integrates online and offline channels to improve satisfaction.  For example, by gathering shoppers’ preferences as they browse vehicles online via brand apps, predicting their needs, and promptly synchronizing this data with in-store sales teams, brands can create a seamless information flow from online inquiries to offline test drives—ultimately elevating the experience across the entire purchase journey. Following in-store test drives, brands can leverage digital tools like post-test-drive satisfaction check-ins to develop agile service responses based on real-time feedback data, further boosting satisfaction with the car-buying process.”

 

Following are some key findings of the 2025 study:

 

• More defined purchase decisions and shorter decision cycles: The vehicle purchase process is accelerating as shoppers become more informed. In 2025, 76.4% of shoppers already had a clear brand/model in mind when shopping, up 7 percentage points from 2024. Additionally, 52% of buyers reached a purchase agreement within a week with the first dealership they visited, compared with only 40% in 2024.

   

• Test drives and professionalism of sales staff are key factors: The proportion of buyers this year who say the test drive was the decisive factor has risen 4.6 percentage points compared to 2024. The salesperson’s ability to explain features and provide professional insights during the test drive becomes more important—40% of buyers say the professionalism of the salesperson during the test drive had the greatest impact on their decision, up 4.5 percentage points from 2024. 

 

• More ICE owners consider NEVs but reject before dealership visit: The proportion of ICE vehicle owners considering new energy vehicles (NEVs) has risen to 21.4% this year from 15.7% in 2024. However, 50.2% of them rejected the purchase before the static in-store viewing phase—up from 42.2% in 2024. Notably, reasons related to salespeople and dealerships (e.g., slow response, poor understanding of needs, lack of available vehicles) account for a growing proportion of rejection, increasing 3.8 percentage points year over year.

 

Study Rankings

Land Rover ranks highest among premium brands with a score of 775. Audi (772) ranks second. Porsche (767) ranks third.

GAC Honda ranks highest among mass market brands with a score of 779. Dongfeng Honda and GAC Toyota rank second in a tie, each with a score of 776.

Chery ranks highest among Chinese domestic brands with a score of 766. GAC Trumpchi (765) ranks second. CHANGAN and Haval rank third in a tie, each with a score of 760.

 

The China Sales Satisfaction Index (SSI) Study measures sales satisfaction among new-vehicle buyers and rejectors. Buyer satisfaction is based on seven measures: delivery process (19%); deal (17%); showroom visit (15%); online experience (14%); reception (14%); test drive (11%) and communication before visit (11%). Rejector satisfaction is based on six measures: online experience (24%); reception (19%); communication before visit (21%); showroom visit (15%); test drive (11%) and negotiation (10%).[1]

 

The 2025 study is based on responses from 9,773 vehicle owners in 81 major cities who purchased their new vehicle between July 2024 and March 2025. The study was fielded from January 2025 through May 2025. The 2025 study Includes 36 buyer brands and 74 rejector brands; among them, 33 brands achieved sufficient samples in both the buyer and rejector components.

 

JD Power is a global leader in consumer insights, advisory services and data and analytics. Those capabilities enable JD Power to help its clients drive customer satisfaction, growth and profitability. Established in 1968, JD Power has offices serving North America, Asia Pacific and Europe. For more information, please visit china.jdpower.com or stay connected with us on JD Power WeChat and Weibo.

 

Media Relations Contacts 

Wenjing Ji, JD Power; China; +86 21 8026 5719; [email protected]

Geno Effler, JD Power; USA; 001-714-621-6224; [email protected]

 

About JD Power and Advertising/Promotional Rules www.jdpower.com/business/about-us/press-release-info

 

[1] The weights are presented in rounded form, and the actual calculation is based on decimal places.

 

New Energy Vehicle Quality Problems Increase in China as Growth Slows, JD Power Finds

2026-03-10

SHANGHAI: 5 June 2025 – The overall average initial quality of new energy vehicles (NEVs) this year is 226 problems per 100 vehicles (PP100), an increase of 16 PP100 from 2024, according to the JD Power 2025 China New Energy Vehicle Initial Quality Study (NEV-IQS), released today. A lower number of problems indicates higher quality.

 

China NEV-APEAL Satisfaction Score Highest in History of Study, JD Power Finds

2026-03-10

SHANGHAI: 29 May 2025 – The industry average satisfaction score for China’s new energy vehicles (NEVs) has reached 806 (on a 1,000-point scale), the highest score since the study was first published in 2021, according to the JD Power 2025 China New Energy Vehicle–Automotive Performance, Execution and Layout (NEV-APEAL) Study, released today. Each factor measured in the study has increased more than 12 points year over year.

The study examines NEV owners’ appeal—or emotional attachment and level of excitement—with their new vehicle within the first two to six months of ownership. The data is used extensively by NEV manufacturers to design and develop more appealing vehicles.

The 2025 study shows a structural shift in China’s NEV market: the proportion of first-time NEV buyers has dropped below 60%, the market is transitioning from growth driven by first-time buyers to one shaped by replacement and additional purchases. Notably, the proportion of females entering the market as incremental buyers has increased 5 percentage points from 2024, accounting for 33% of all female users. While the proportion of males entering as incremental buyers has only increased 2 percentage points during the same period, reaching 25% of all male users. This makes females an emerging growth engine in the NEV market. Meanwhile, domestic startups have achieved breakthroughs in both sales and appeal scores, overtaking many international brands that are now facing mounting pressure and risks of marginalization.

“The overall industry score continued to rise this year, primarily driven by continuous advancements in battery technology,” said Elvis Yang, general manager of auto product practice at JD Power China. “For mainstream models priced under RMB 300,000, battery pack capacities have increased to varying degrees, effectively addressing core user demands for extended range. With the implementation of a new national battery safety standard on the horizon, the focus on battery development is expected to shift gradually from maximizing range to ensuring safety.” 

Additionally, Yang adds, “The growing influence of female buyers has spurred demand for more diverse exterior and interior options. A visually appealing paint color not only enhances customer satisfaction and boosts sales but also generates additional revenue through optional customization charges. Lastly, the rapid rise of domestic emerging and startup brands—fueled by fierce competition in technology and feature offerings—has become increasingly evident. In contrast, how international brands will respond, innovate and regain consumer favor amid China’s intense competitive landscape has become a central point of industry attention.”

 

Following are some key findings of the 2025 study:

• Range anxiety alleviated: Scores for range economy and charging experience have increased from 2024 by 22 and 18 points, respectively, reflecting a consumer shift toward practicality and convenience. User feedback indicates that performance under high-load conditions (e.g., cold weather or air conditioning usage) has improved compared to 2024, with the proportion of range falling short of expectations in these two scenarios has decreased by 4% and 8% respectively. Charging infrastructure expansion has further boosted satisfaction as scores have increased year over year by 6 points in Tier-1 cities; 21 points in Tier-2; and 16 points in Tier-3.
• Acceptance of plug-in hybrid electric vehicles (PHEVs) continues to grow: PHEV ownership has increased 9 percentage points year over year to 41.5%, suggesting growing market acceptance of hybrid technologies. Perceived differences in experience between PHEVs and battery electric vehicles (BEVs) continue to narrow, with gaps in styling, driving feel and infotainment each now within 2 points.
• Pre-purchase knowledge gaps amplify dissatisfaction: Aspects that are hard to assess prior to purchase, such as charging convenience, infotainment usability and material quality, receive low scores. These issues stem not from excessively high consumer expectations, but from an information gap during the shopping process. When actual experience deviates from assumptions, perceived gaps are magnified, leading to disappointment.

 

Highest-Ranked Models

Models that rank highest in their respective segments are:  

• Small BEV Car: BYD Seagull
• Compact BEV Car: Aion RT
• Compact BEV SUV: BYD Yuan Plus
• Midsize BEV Car Tesla Model 3
• Midsize BEV SUV: LUXEED R7 BEV
• Large BEV: Xiaomi SU7
• Premium BEV: NIO EC6
• Premium PHEV SUV: AITO M9 (REEV)
• Premium PHEV MPV: Buick GL8 PHEV
• Mass Market PHEV Car: Lynk & Co 07 PHEV
• Compact PHEV SUV: Changan UNI-Z PHEV
• Compact REEV SUV: DEEPAL S07 (REEV)
• Midsize PHEV SUV: TANK 400 PHEV
• Midsize REEV SUV: Li L7 (REEV)

The Small BEV SUV, Premium PHEV Car, Mass Market PHEV MPV and Mass Market BEV MPV segment criteria for awards were not met, therefore no awards are given this year.

The China New Energy Vehicle–Automotive Performance, Execution and Layout (NEV-APEAL) Study measures NEV owners’ emotional attachment to and level of excitement with their new vehicle across 45 attributes in 11 vehicle experience categories: exterior; setting up and starting; getting in and out; interior; performance; driving feel; keeping you safe; infotainment; driving comfort; fuel economy and driving range; and charging experience.

The 2025 study is based on responses from 21,211 new energy vehicle owners who purchased their vehicle between July 2024 and January 2025. The study includes 122 models from 48 different brands, among which 107 models have sufficient samples. The study was fielded from January 2025 through March 2025 in 81 cities across China. 

JD Power is a global leader in consumer insights, advisory services and data and analytics. Those capabilities enable JD Power to help its clients drive customer satisfaction, growth and profitability. Established in 1968, JD Power has offices serving North America, Asia Pacific and Europe. For more information, please visit china.jdpower.com or stay connected with us on JD Power WeChat and Weibo.

 

Media Relations Contacts 

Wenjing Ji, JD Power; China; +86 21 8026 5719; [email protected]

Geno Effler, JD Power; USA; 001-714-621-6224; [email protected]

About JD Power and Advertising/Promotional Rules www.jdpower.com/business/about-us/press-release-info