Millennials make companies nervous. Profiled in countless studies as nonconformists who mistrust the establishment, the Millennial generation is simultaneously one of the largest demographic cohorts in U.S. history and the least understood. They are the most educated, most ethnically diverse, most technologically adept and—we think—the least likely to be influenced by traditional marketing techniques. Beyond anecdotal reports and blanket generalizations, however, companies actually understand very little about the Millennial consumer and the unique, often subtle nuances involved in engaging with this population.
Sneak Peek: JD Power Talks Customer Experience and Millennials at 12th Annual Customer Experience Conference
Jay Meyers, Ph.D., and Vice President of the Analytical Center of Excellence Division at JD Power will unravel the mystery around Millennials at The 12th annual Customer Experience Conference on March 23-24, 2016.
Learn more about this event here >
DOWNLOAD SELECT SLIDES presented at this event here >
Ready to Design a Customer Experience that Addresses Millennial’s Wants and Needs?
The JD Power Millennials Insight Report: The Customer Experience PerspectiveSM is one of the largest examinations to date of the customer experience requirements of this fastest-growing consumer segment. This extensive, cross-industry customer experience report defines the market segment—their likes and dislikes, behaviors and attitudes, how they like to be served, and how that might change over time— so that companies have a solid understanding of how to design a customer experience that addresses this population’s wants and needs.
The report is based on the data gathered from over 600,000 responses across more than 15 JD Power industry benchmark studies to address the following key topics among Millennials:
- Who is considered a Millennial?
- Satisfaction levels across industries
- Expectations and impact on brand loyalty
- Differences within the generation
- Financial and technological landscapes shaping behavior
The Millennials Insight Report will help clients understand Millennial customer experience preferences and expectations at a detailed level, allowing them to pinpoint critical areas for improvement and make prudent investments in the product and service attributes that matter most to this growing population.
Accessing the 2016 U.S. Millennials Report
The Millennials Insight Report is available, at no charge, exclusively to JD Power benchmark study subscribers. Talk to our team today about how to become a client and access the largest report to date on the customer experience as it relates to the growing Millennial generation.
